Depressed child sitting at weargered sidewalk. Fine noise applied.

Peace of Mind campaign for Kids Company


To understand the impact trauma, abuse and neglect have on a child’s developing brain in order to help people 'see the child' behind dysfunctional and damaging behaviours.

Salix worked with Kids Company on a pro bono basis some time before its highly publicised demise. 


Salix designed and delivered a fundraising and awareness raising campaign to meet Kids Company's one million pound target to fund medical research.

Peace of Mind: One Neuron at a Time was a ground breaking campaign, based on a digital, interactive brain that harnessed the power of social media and social networks. Salix connected  Kids Company with the ABPI (representing the pharmaceutical industry) both to accelerate the fundraising and engage the sector in wider research.

We also worked with Kids Company's wide network of celebrity endorsers, including Stephen Fry, Ruby Wax and Helen Mirren, to amplify the campaign quickly and effectively.


one million neurons pledged

one million neurons pledged


Over £1 million raised. Coverage achieved in all major media outlets including BBC, ITV, Sky, The Daily Telegraph, The Times, The Independent and The Guardian. Kids Company took the outcome of this research to parliament and called for a radical change in the way vulnerable children are supported.