Sarah Wrixon

Since founding Salix & Co in 2008, Sarah has directed award-winning social change and media relations campaigns for many organisations across health, social care and the third sector, driving shifts in public perception and government position. A strategic thinker with a hands on attitude, Sarah works with clients large and small, from charities campaigning on…

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“My firm advice to Mr Hancock is to buy a dog”

  September 1st  invariably marks a sudden change from Summer to Autumn. “You say that every year” chorus the family, collectively rolling their eyes. At least they did when I used to share this observation with them. Increasingly these days, I find myself talking aloud to me or the dog. On our morning walkies, the…

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Mesmerised! Many of us were…

Much was made of David Cameron being ‘mesmerised’ by the founder of Kids Company in the blanket media coverage of the charity’s demise. He wasn’t the only one. I first met Camila Batmanghelidjh at a national conference, where she had delivered – and there’s no other word for it – a ‘mesmerising’ keynote speech. Amid…

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We asked which three million lives

“Salix’s intelligent and effective strategic approach had an immediate impact on our business. From day one they connected us with appropriate influencers and commissioners, positioning us as responsible thought leaders reflecting our genuine desire to understand the system from within.” Carl Atkey, Head of Appello Vision Establish a market presence for  Appello, a digital health…

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We gave nurses a say in what they wear to work

Vision A collaborative approach to nurse uniforms. Alexandra Workwear, a leading provider of workwear in the NHS, wanted to better understand the day-to-day issues and challenges for nurses and healthcare assistants in relation to workwear. They also wanted insight from a procurement and HR perspective. Action We developed and facilitated a nurse council, from trainee…

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brand strategy and positioning

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Salix uses a specific methodology to understand where you are now, where you want to get to and what action is required to get there. A combination of purposeful workshops, qualitative research and perception audits  provide us with the insight and understanding necessary to develop intelligent strategies that will set you apart. Salix 100 is our…

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campaign planning and delivery

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We design and deliver hard hitting and high impact campaigns that grab attention and make a difference. We create bespoke teams for every campaign, drawing on the strengths of our talented network of strategic and creative specialists.   “Working with Salix has been a complete joy. They have a can-do attitude that is refreshing and…

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stakeholder engagement and policy influence

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Salix & Co know the people who matter, whether in the media, government or leadership bodies. We have a longstanding record of delivering influential, policy shaping work on behalf of visionary organisations who want to achieve change.  We shape compelling messages that cut through the noise and deliver them directly to the people who need…

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