Since founding Salix & Co in 2008, Sarah has directed award-winning social change and media relations campaigns for many organisations across health, social care and the third sector, driving shifts in public perception and government position.
A strategic thinker with a hands on attitude, Sarah works with clients large and small, from charities campaigning on issues of social justice, to publicly listed companies promoting and protecting corporate reputations. She has grown advocacy for NHS Trusts, leadership bodies, charities and independent providers, shaping key messages, and raising profile through high impact PR and stakeholder campaigns that drive political engagement. She regularly advises senior leadership teams in crisis scenarios.
Sarah has taken Salix to award-winning status, achieving PRCA Specialist Consultancy of the Year in 2015 and Corporate Vision’s Specialist PR Consultancy of the Year in 2016 and 2017.
Prior to launching Salix, Sarah held a number of national communications director roles in the Department of Health and arms length bodies, including the NHS Working in Partnership Programme, a multi-stranded initiative to create capacity in primary care, which involved managing complex and wide-ranging stakeholder relationships.
As a member of the PRCA Council and co-chair of its Health Group, Sarah helped establish strategic partnerships and brought in influential speakers. She was chair of Streatham & Clapham High School’s governing body for six years, during which time the school underwent a £13 million transformation transformation, including an award-winning new sixth form centre. She regularly provides comment on communications, health and social care issues and is a co-founder of NHS Collaborate.
Sarah graduated from the University of Newcastle-upon-Tyne with a BA (Hons) in French and has a post-graduate degree in journalism.